Text dictates several characteristics: tone, style, focus and structure. How you execute your typography is just as critical as your color palette, illustrations and overall design of the product.
Font pairings
How well your font choices work well together
Line alignment and length
The direction your text sits and how long it runs for
Scale and variation
How each text style differs in size
Contrast and style
Visibility and look of text
Spacing
The distance between your types of text
Switch to light mode
Some products may be just one or the other, but if you offer both then allow the user to make a seamless switch between the two
Last updated 7 months ago
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