Typography 🔤

Text dictates several characteristics: tone, style, focus and structure. How you execute your typography is just as critical as your color palette, illustrations and overall design of the product.

• Font pairings

  How well your font choices work well together

• Line alignment and length

  The direction your text sits and how long it runs for

• Scale and variation

  How each text style differs in size

• Contrast and style

  Visibility and look of text

• Spacing

  The distance between your types of text

• Switch to light mode

  Some products may be just one or the other, but if you offer both then allow the user to make a seamless switch between the two