Logo 💠

Your logo identifies your business. It conveys the product, story and tone all in one. When you've created your logo, it's important to ensure its usability across all platforms and experiences.

• Color variations

  What colors (and grayscales) your logo can appear in

  ⭐️ Consider variations on light, dark and colored backgrounds for contrast

• Usage

  The do's and don'ts of how and where the logo can be applied e.g. on different platforms, clear space, variations

  ⭐️ Show visual examples of your logo usage

  ⭐️ Consider when the symbol is used versus the wordmark (or both combined!)

• Responsiveness

  The flexibility of the logo detail at varying sizes

• Guidelines

  Documentation outlining all of the above to cement the principles