UX writing is not copywriting. It's not writing ads, marketing copy or what goes on the merch.
UX writing is interface copy. It's text that explains what features do, and tells a user what action will occur by interacting with that element.
Clear and concise
Say exactly what will happen, in as few words as possible
⭐️ Read your copy back and remove redundant words
⭐️ Don't invent new words for actions, keep it familiar
Useful
Take the user to an intentional direction
⭐️ A user should understand what an action is going to do before they interact with it
⭐️ Remove jargon that doesn't help the user
Tone
How your brand comes across through messaging
⭐️ Avoid humour, particularly sarcasm as a tone in general as you leave room for interpretation
Consistency
Wrap a certain action under one word e.g. don't interchange 'Next' and 'Continue' when moving screen to screen
⭐️ Consistency helps users notice a purposeful change in copy e.g. a number of 'Next' steps followed by a final 'Confirm' step tells them something different will happen next
Avoid dark patterns
This isn't your chance to be sarcastic or antagonise the user
⭐️If you have a preferred action for the user, change visual hierarchy - don't make the secondary option intentionally sound worse
⭐️ Don't hide relevant information or actions from the user out of concern it leads to churn
Last updated 1 year ago
