Social media is a critical part of a company's online presence. So, it's important that the content shared throughout these platforms is consistently on brand.
Username
A unique identifier on a platform
⭐️ Be consistent to be found more easily across different social media platforms
Avatar
A profile picture for each social media platform
⭐️ Be consistent to stay recognizable across all platforms
Colors
Links and actions whose color can be customized
⭐️ Primary color is best to go with, unless it is inaccessible then choose alternative
Tone of voice
The character in your posts and messages on social media
Post guidelines
The do's and don'ts of what content you can post
Image guidelines
A background or cover image that typically sits on the profile
Type of content
Memes, user-generated, professional or behind the scenes
