Social Media 🔉

Social media is a critical part of a company's online presence. So, it's important that the content shared throughout these platforms is consistently on brand.

• Username

  A unique identifier on a platform

  ⭐️ Be consistent to be found more easily across different social media platforms

• Avatar

  A profile picture for each social media platform

  ⭐️ Be consistent to stay recognizable across all platforms

• Colors

  Links and actions whose color can be customized

  ⭐️ Primary color is best to go with, unless it is inaccessible then choose alternative

• Tone of voice

  The character in your posts and messages on social media

• Post guidelines

  The do's and don'ts of what content you can post

• Image guidelines

  A background or cover image that typically sits on the profile

• Type of content

  Memes, user-generated, professional or behind the scenes